Competitive Market Analysis

My competitive research goes well beyond a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and identifying who’s playing in a client’s particular arena. I combine trending, proprietary institutional knowledge along with a detailed deep dive on the current competitive landscape to identify and further hone a brand’s key differentiators.

Tactical Brand Positioning

I help find the white space in the market, strategically developing products and creating a custom business plan to maximize market reach.

Build-to-Sell Business Plans 

For clients focused on eventually selling their business, I develop customized plans that increase sales and profitability, attracting potential buyers.

Trend Specialist and Forecaster

I routinely serve as a trend consultant in the urban outdoor industry, providing clients with current insights into emerging trends, new product launches as well as innovations in product design and technical fabrications

Key Insights into Retailer Partners

My long-standing relationships with national and super regional retail partners allow me key insights into their business practices, directly benefitting my clients.

Cutting Edge Software Tools

By utilizing a leading B2B e-commerce platform, I streamline and deliver brand consistency with catalogs, presentations and ATS information so brands and retailers grow and succeed together. These tools allow me to assist and empower businesses of all sizes with enterprise-level technology.

Data Base of Retail Buyers

My highly developed multi-channel retail buyer data base is extremely valuable in delivering time sensitive information and Available-to-Sell (ATS) inventory.

Cross Functional Project Collaborator

While interfacing with current stakeholders, I can also augment existing team skill sets by bringing in a variety of external talent to accomplish specific client goals.

Connections to an E-Commerce Partner

I offer clients the opportunity to access a partner who offers direct to consumer shipping as well as the option of product placement on major online retail websites and Amazon platforms.

Sales Team Management

I develop, train and manage small to medium sales forces.

Connections to a Quick Turn Initiative Partner

Instead of the 120-day import timeline, I offer clients the potential to minimize inventory commitments and respond quickly to consumer traffic and unseasonal weather conditions (i.e. COVID-19, warm winters).

Certified and Reliable Factories

My manufacturing partners are vetted and meet the highest industry standards and consistently deliver timely shipments.

One-Stop Private Label Production

For specific categories, my services can include full design and production from concept to manufacturing, based on client needs, timelines and budgets.

Category Expertise

Active and outdoor apparel, headwear, cold-weather accessories, gloves, hosiery, belts, small leather goods, gift and more.

Full Service Connections

My portfolio of best-in-class industry contacts provides my roster of clients access to a wide range of quality resources including product designers, sourcing specialists, sales agents, branding specialists as well as graphic and web designers.