TESTIMONIALS


"Paul Lillicraf is an accomplished multitasker. While working with us, Paul delivered successful sales plans in every channel of distribution our Life is Good brand had entered. I continue to collaborate with Paul due to his product and trend insight as well as his private branded sourcing capabilities. I highly recommend Paul for any sourcing, sales and/or marketing initiatives.”

– Rich Cremin, Partner, Life is Good

"Paul started working with us 5 months ago, but he immediately made a major impact on our company.  He created efficiencies by streamlining our internal processes and sales structure. Paul delivered a $100K+ annual savings by identifying and finding a new, more efficient distribution center. During the COVID crisis, he created an additional platform that gave us the ability to drop ship to consumer for our retail partners! Paul has pushed us to pivot and position ourselves for long term success beyond this current retail shutdown. Paul's also great to work with – he cares about other people – and I think that's a key part of his many successful relationships with key buyers. He's all about teamwork!"

– David Bebon, CEO, Backpacker Apparel

"I met Paul back in 1995. He was a lead team member for Eastpak which was Timberland's first licensee for the Pack & Travel Gear Category. In the years since, Paul has made key contributions to the Timberland brand through a wide range of consulting and sales positions, and he still works with the brand today. Paul's cumulative team licensee sales now exceed $57M !"

– Sue Sullivan, Global Category Leader, The Timberland Company

“I have collaborated with Paul on a number of programs over the last 15 years. Paul has incredible insight into industry trends as well as the nuances of the volatile retail market. Paul's knowledge has been instrumental in helping us create unique designs for branded and private label programs. He's also fun – good energy and positivity. I always want to tag along wherever Paul is consulting!' 

– Julie Kapustka, Designer

"I've worked with Paul Lillicraf for 20 years. He has a stellar reputation for both his persistence and market knowledge. Paul always delivers, but the sale I vividly recall was the one he landed for Timberland Packs and Travel Gear. By carefully studying the competition and strategizing a persuasive sales and marketing plan landed us a $1 million purchase order!  Whenever he's available, I always look for Paul to be on my team!"

– Mark Annese, VP of Sales, Timberland Packs + Travel; VP of Sales, Timberland Belts & Socks; VP of Sales, Circa of America 

“Paul and I worked for more than 10 years at Timberland. He has a fabulous reputation for understanding the marketplace, listening to his customers needs and fostering positive relationships within the industry. I admire how he consistently treats people with a smile, positive attitude and respect.”

– Rich David, Principle, Beast Coast Sales Agency